At Material Promotions, we know that outdoor signage and banners are more than just marketing tools – they’re part of a community’s story. But what happens when banners reach the end of their display life?
A recent CBS News feature on Rewilder, a California company transforming industrial waste into bags, furniture, and clothes, shows how creative upcycling can extend the life of materials that might otherwise end up in a landfill.
This story resonates deeply with us, because one of the most common items Rewilder repurposes is old boulevard banners – the very products we proudly manufacture.
The Challenge with Typical Banners
Not all banners are created equal. Many fade, tear, or break down quickly, meaning they’re taken down sooner and discarded. The result? Tons of vinyl in landfills, long before its full potential has been realized.
At Material Promotions, we’ve made it our mission to do better. Our boulevard banners are engineered for durability – with vibrant, fade-resistant printing and robust materials that withstand the elements far longer than the industry norm. That means less waste, longer display life, and a more sustainable product cycle.
The Rewilder Example: Giving Materials a Second Life
In the CBS News feature, Rewilder showcased how discarded banners, airbags, and even beer filter cloth are transformed into high-quality bags, clothes, and furniture.
This innovative process highlights two important ideas:
- Durability matters. The longer a product lasts in its original form, the fewer resources are consumed making replacements.
- End-of-life matters too. When products do reach their end, they should still have value and potential for reuse.
Why Material Promotions Banners Fit the Future
- Longer-lasting: Our banners resist fading and weathering, extending their useful life and reducing turnover.
- Sustainably minded: By focusing on quality first, we cut down on waste that results from short-lived, cheaply made banners.
- Upcycling potential: When our banners do come down, they’re strong enough to be repurposed into new products – whether by companies like Rewilder or through community reuse projects.
Conclusion
The Rewilder story shows the exciting potential of giving materials a second life. At Material Promotions, we believe sustainability begins with quality design – making products that last longer, look better, and remain useful even beyond their first purpose.
When communities choose durable, fade-resistant boulevard banners, they’re not just investing in beauty and branding – they’re contributing to a more sustainable future.
📺 You can watch the CBS News feature on Rewilder here.